This virtual gathering will unite funders with food media leaders and farmers for a lively and interactive discussion about maximizing philanthropic impact through media relations.
Attendees will gain techniques to help outlets see food systems work as compelling, vital stories. Learn how nonprofit media organizations are mobilizing during this extraordinary time to tell stories that will amplify funders’ efforts to transform the food and agriculture landscape and highlight populations and sectors that are underrepresented in mainstream media.
Following a panel discussion, attendees will be invited to join breakout sessions led by two nonprofits working in different sectors of food media (digital and podcasting) to discuss pitching and PR (helping journalists answer the “who cares?” question in the opening pitch) and get hands-on support honing their messaging. Participants will come away with a strong understanding of how to partner with independent media to achieve maximum impact for their food systems work and do the most good.
Key topic areas will include climate, underrepresented rural and BIPOC communities, and food heritage and sovereignty.
Registration for this webinar is limited to funders only. Funders are considered those organizations using grantmaking or investments as a core strategy to fulfill their mission and who make grants or invest more than $50,000 annually.
Kate Cox, editor, The Counter
Joe Fassler, deputy editor, The Counter
Kat Johnson, communications director, Heritage Radio Network
Caity Moseman Wadler, executive director, Heritage Radio Network
Frank Reese Jr., farmer & founder, The Good Shepherd Conservancy